ONLINE MASTER OF SCIENCE IN STRATEGIC MARKETING COMMUNICATIONS
FOSTER BRAND ENGAGEMENT WITH CONSUMERS
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Customers today are savvier than ever, and they seek product experiences that are relevant to their identities. As a marketing and communications professional, you need to utilize a variety of approaches, such as purpose-driven campaigns, content marketing, and storytelling to build sustainable relationships between brands and consumers while adding value to their lives.
Our online Master of Science in Strategic Marketing Communications program was specifically developed to help you meet this new challenge. As a student, you’ll build on your background in the field to create compelling consumer engagement. You’ll learn to strategically align the latest in marketing and media communications efforts to build meaningful and lasting relationships with consumers in the new digital landscape. By incorporating real-world cases and situations that mirror the business challenges you encounter every day, the online program is the perfect setting to test and hone strategies that you can use to improve your organization or move upward into a new role.
To apply to the online MS in Strategic Marketing Communications program, you must have at least three years of demonstrated full-time professional experience in marketing, advertising, public relations, communications, media, or a related field.
As part of your application, you must provide official transcripts, a letter of recommendation, essays, and a current résumé.
We believe there is no better place to study marketing, public relations, and communications than New York City. The Gabelli School is located in the heart of this global media hub and the online courses of the MS in Strategic Marketing Communications program connect you with the people, companies, and ideas that are moving us forward in the 21st century.
As a Gabelli School student, you will attend a residency experience in New York, where you will hear from business leaders and network with students and faculty who have worked for some of the world’s most esteemed companies. The Residency is part of our whole-person approach to education, which fosters critical thinking about your goals, values, and career.
A VIBRANT ALUMNI NETWORK
The Gabelli School’s 40,000 alumni are known worldwide for their loyalty. The Gabelli School alumni network shares our dedication to using cutting-edge business practices to advance the latest approaches in consumer-driven marketing.
As a graduate of the online MS in Strategic Marketing Communications program, you will have ongoing opportunities to network with other ambitious business leaders while staying connected to our home in New York City through events hosted by Gabelli School faculty, students, and research centers.
The Gabelli School of Business also offers an on-campus MBA program, along with other business-related undergraduate, graduate, and executive degrees. Visit the Gabelli School website to learn more about in-person programs.
WHAT STUDENTS ARE SAYING
“Every professor I came across really cared about you as an individual and wanted to make sure that you achieved your goals.”
—Brittany S.S. Hardin MS in Strategic Marketing Communications
“The videos and the way the classes are put together … I was really impressed by how personalized it was.”
—Kevin Collins MS in Strategic Marketing Communications
The online MS in Strategic Marketing Communications curriculum prepares you to help 21st-century organizations communicate more effectively. You will learn integrated approaches to growing and maintaining a brand while telling purposeful stories that grab — and keep — your audience’s attention.
Our 33-credit curriculum will help you develop strategies to reach audiences across platforms. As a student, you will explore the following topics:
understanding today’s consumers
social and digital media
persuasive corporate communication
The residency is a three-day experience that puts you inside top New York companies, where you’ll network face-to-face with marketing and media executives. You’ll explore the latest integrated approaches in marketing, advertising, and media as you see how companies like Ogilvy and Mather, Ketchum PR, BBDO, and Ad Club of New York deliver successful campaigns to broad audiences.
The residency is required and you must attend to earn the MS in Strategic Marketing Communications.
SAMPLE COURSE SCHEDULES
The online MS in Strategic Marketing Communications program can be completed in four terms during 12 months, or six terms during 18 months. Each term is 10 weeks in length. Each course includes one weekly live class which will take place on weekdays at either 6 p.m. ET or 8 p.m. ET. Class start times may vary.
Our terms are Fall, Spring, Summer 1, and Summer 2. One start date each Fall.
Sample Four-Term, 12-Month Schedule
Marketing in the Digital Age Understanding Digital Consumer Crisis Communication and Leadership Strategies
Contemporary Research Methods Persuasive Corporate Communication Sponsorship
Integrated Marketing Communications Social and Digital Media Advanced Business Communication
Marketing Strategy Applied Project
Sample Six-Term, 18-Month Schedule
Marketing in the Digital Age Understanding the Digital Consumer
Crisis Communication and Leadership Strategies Contemporary Research Methods
Persuasive Corporate Communication Sponsorship
Integrated Marketing Communications Social and Digital Media
Advanced Business Communication Marketing Strategy
In addition to taking the courses above, students will complete a residency while enrolled. Read our course descriptions to learn more about the curriculum.
EARN A GRADUATE DEGREE THAT GIVES YOU AN EDGE IN YOUR MARKETING AND COMMUNICATIONS CAREER
The job outlook for advertising, marketing, and promotions managers is expected to grow 6 percent—an estimated 18,800 new jobs—between 2019 and 2029.1 Pursue your MS in Strategic Marketing Communications online at Fordham, and be prepared with the integrated strategies you need to pursue those positions.
All courses in the online program are taught by Fordham faculty from two fields of expertise: communications and media management, and marketing.
Meet Our Program Director
Timothy D. Malefyt, PhD
Clinical Professor of Marketing
Dr. Timothy Malefyt brings extensive experience from his years of serving as a consumer insights director at global advertising agencies (such as BBDO and D’Arcy). His accomplishments include generating insights for the Cadillac brand relaunch and leading a global in-agency consumer insights group for companies including AT&T, Campbell’s, eBay, HBO, and PepsiCo.
Dr. Malefyt earned his bachelor’s degree in psychology from Fordham University, as well as a master’s degree and PhD in anthropology from Brown University. He has co-written and co-edited five books: Advertising Cultures (2003), Advertising Anthropology (2012), Ethics in the Anthropology of Business (2017), and Magical Capitalism (2018), and Women, Consumption and Paradox (2020).
Hooman Estelami, PhD
Dr. Hooman Estelami has received national awards for his research and teaching as well as Fordham’s Gladys and Henry Crown Award for Academic Excellence and the Stanley Fuchs Teaching Award. He has published dozens of articles, research reports, and book chapters on topics relating to financial-services marketing, pricing, customer-service management, and buyer behavior. He has published 8 books and is the editor of the International Journal of Bank Marketing.
John Fortunato, PhD
Professor and Area Chair, Communications and Media Management
Dr. John Fortunato is the author of five books, including Making Media: The Influence of Constituency Groups on Mass Media Content and Sports Sponsorship: Principles and Practices. He has published more than 50 journal articles and book chapters. His research interests include sports media, crisis communication, and sponsorship.
Genevieve E. O’Connor, PhD
Dr. Genevieve E. O’Connor earned her Ph.D. from Rutgers University. Dr. O’Connor’s publications have appeared in top tier journals including Journal of Public Policy & Management and Journal of Consumer Affairs. Dr. O’Connor is a services marketing strategist who specializes in consumer well-being with a focus on healthcare and financial well-being. Drawing on more than a decade of industry experience with Fortune 500 companies, including 3M, U.S. Surgical and Boston Scientific, Dr. O’Connor conducts research and provides expert consultation for healthcare organizations.
By offering quality curriculum content combined with the convenience of online learning, we are broadening the Fordham community and creating the kind of business leaders the world most needs today. You can benefit from the resources Fordham has to offer through highly interactive live online classes and asynchronous virtual coursework.
As a student of the online master’s in strategic marketing communications program, you will benefit from the following features:
Online Dashboard — Access upcoming assignments, live classes, grades, and 24/7 tech support. All features of the online dashboard are also available on a mobile app.
Weekly Live Classes — Attend seminar-style online classes hosted on the Zoom HD platform where you can directly interact with Fordham faculty, collaborate with classmates in break-out rooms, and participate using real-time presentation and annotation tools.
Personalized Learning Experience — Personalize the way you complete your coursework to align with your learning style by utilizing dark mode to avoid eye strain while studying at night, varying video speeds and searchable transcripts to successfully digest content, or streaming content to your TV.
Student Support — Receive support from your dedicated academic and student success advisers, program directors, and Fordham faculty, who will further your development throughout the program.
Networking Opportunities — Connect with our national network, filled with professors and peers from across the country, and take advantage of participating in school-sponsored events, including presentations and talks with industry leaders, as well as student leadership opportunities.