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ONLINE MASTER OF SCIENCE IN
STRATEGIC MARKETING COMMUNICATIONS

FOSTER BRAND ENGAGEMENT WITH CONSUMERS

Customers today are savvier than ever, and they seek product experiences that are relevant to their identities. As a marketing and communications professional, you need to utilize a variety of approaches, such as purpose-driven campaigns, content marketing, and storytelling to build sustainable relationships between brands and consumers while adding value to their lives.

Our online Master of Science in Strategic Marketing Communications program was specifically developed to help you meet this new challenge. As a student, you’ll build on your background in the field to create compelling consumer engagement. You’ll learn to strategically align the latest in marketing and media communications efforts to build meaningful and lasting relationships with consumers in the new digital landscape.

Complete in as few as 12 months Choose from three start dates offered annually
Study during four quarters per year No GMAT/GRE scores required

Complete in as few as 12 months
Choose from three start dates offered annually
Study during four quarters per year
No GMAT/GRE scores required

ADMISSIONS

To apply to the online MS in Strategic Marketing Communications program, you must have at least three years of demonstrated experience in marketing, advertising, public relations, communications, media, or a related field.

As part of your application, you must provide official transcripts, letters of recommendation, essays, and a current resume. For a full list of items to include, visit the application requirements page.

No GMAT or GRE scores are required.

APPLICATION DEADLINES

The online MS in Strategic Marketing Communications program offers start dates throughout the year, and the admissions committee reviews applications on a rolling basis. View the table below for upcoming start dates and application deadlines for the program.

Application Deadlines
Program Start Date Priority Deadline Final Application Deadline
September 2019 June 25, 2019 July 30, 2019

ADVANCE YOUR MARKETING KNOWLEDGE
TO A NEW LEVEL

See how earning your MS in Strategic Marketing Communications from Fordham University can prepare you to better serve your organization in areas such as media management and crisis communications.

Apply Now

WHY CHOOSE THE GABELLI SCHOOL OF BUSINESS?

We believe there is no better place to study marketing, public relations, and communications than New York City. The Gabelli School is located in the heart of this global media hub and the online courses of the MS in Strategic Marketing Communications program connect you with the people, companies, and ideas that are moving us forward in the 21st century.

As a Gabelli School student, you will attend a residency experience in New York, where you will hear from business leaders and network with students and faculty who have worked for some of the world’s most esteemed companies. The Residency is part of our whole-person approach to education, which fosters critical thinking about your goals, values, and career.

A VIBRANT ALUMNI NETWORK

The Gabelli School’s 40,000 alumni are known worldwide for their loyalty. The Gabelli School alumni network shares our dedication to using cutting-edge business practices to advance the latest approaches in consumer-driven marketing.

As a graduate of the online MS in Strategic Marketing Communications program, you will have ongoing opportunities to network with other ambitious business leaders while staying connected to our home in New York City through events hosted by Gabelli School faculty, students, and research centers.

The Gabelli School of Business also offers an on-campus MBA program, along with other business-related undergraduate, graduate, and executive degrees. Visit the Gabelli School website to learn more about in-person programs.

CURRICULUM

The online MS in Strategic Marketing Communications curriculum prepares you to help 21st-century organizations communicate more effectively. You will learn integrated approaches to growing and maintaining a brand while telling purposeful stories that grab — and keep — your audience’s attention.

Our 33-credit curriculum will help you develop strategies to reach audiences across platforms. As a student, you will explore the following topics:

  • understanding today's consumers
  • social and digital media
  • persuasive corporate communication
  • crisis management
  • purpose-driven marketing

RESIDENCIES

Residencies are three-day experiences that put you inside top New York companies, where you’ll network face-to-face with marketing and media executives. You’ll explore the latest integrated approaches in marketing, advertising, and media as you see how companies like Ogilvy and Mather, Ketchum PR, BBDO, and Ad Club of New York deliver successful campaigns to broad audiences.

Residencies are required, and you must attend at least one to earn your MS in Strategic Marketing Communications.

SAMPLE COURSE SCHEDULES

The online MS in Strategic Marketing Communications program can be completed in four terms during 12 months, or six terms during 18 months. Each term is 10 weeks in length.

Our terms are Fall, Spring, Summer 1, and Summer 2. Start dates are available in each term except Summer 2. Here are sample schedules that apply to each start date.

Sample Four-Term, 12-Month Schedule

Sample Four-Term, 12-Month Schedule
Term Courses
1 Marketing in the Digital Age
Understanding Digital Consumer
Crisis Communication and Leadership Strategies
2 Contemporary Research Methods
Persuasive Corporate Communication
Sponsorship
3 Integrated Marketing Communications
Social and Digital Media
Advanced Business Communication
4 Marketing Strategy
Applied Project

Sample Six-Term, 18-Month Schedule

Sample Six-Term, 18-Month Schedule
Term Courses
1 Marketing in the Digital Age
Understanding the Digital Consumer
2 Crisis Communication and Leadership Strategies
Contemporary Research Methods
3 Persuasive Corporate Communication
Sponsorship
4 Integrated Marketing Communications
Social and Digital Media
5 Advanced Business Communication
Marketing Strategy
6 Applied Project

In addition to taking the courses above, students will complete a residency while enrolled. Read our course descriptions to learn more about the curriculum.

EARN A GRADUATE DEGREE THAT GIVES YOU AN EDGE IN YOUR MARKETING AND COMMUNICATIONS CAREER

The job outlook for advertising, marketing, and promotions managers is expected to grow 10 percent—an estimated 249,600 new jobs—between 2016 and 2026.1 Pursue your MS in Strategic Marketing Communications online at Fordham, and be prepared with the integrated strategies you need to pursue those positions.

FACULTY

All courses in the online program are taught by Fordham faculty from two fields of expertise: communications and media management, and marketing.

Meet Our Program Director

Timothy D. Malefyt, PhD

Clinical Associate Professor

Dr. Timothy Malefyt brings extensive experience from his years of serving as a consumer insights director at global advertising agencies (such as BBDO and D’Arcy). His accomplishments include generating insights for the Cadillac brand relaunch and leading a global in-agency consumer insights group for companies including AT&T, Campbell's, eBay, HBO, and PepsiCo.

Dr. Malefyt earned his bachelor’s degree in psychology from Fordham University, as well as a master’s degree and PhD in anthropology from Brown University. He has co-written and co-edited four books: Advertising Cultures (2003), Advertising Anthropology (2012), Ethics in the Anthropology of Business (2017), and Magical Capitalism (2018).

Dr. Timothy Malefyt brings extensive experience from his years of serving as a consumer insights director at global advertising agencies (such as BBDO and D’Arcy). His accomplishments include generating insights for the Cadillac brand relaunch and leading a global in-agency consumer insights group for companies including AT&T, Campbell's, eBay, HBO, and PepsiCo.

Dr. Malefyt earned his bachelor’s degree in psychology from Fordham University, as well as a master’s degree and PhD in anthropology from Brown University. He has co-written and co-edited four books: Advertising Cultures (2003), Advertising Anthropology (2012), Ethics in the Anthropology of Business (2017), and Magical Capitalism (2018).

Featured Faculty

Hooman Estelami, PhD

Professor

Dr. Hooman Estelami has received national awards for his research and teaching as well as Fordham’s Gladys and Henry Crown Award for Academic Excellence and the Stanley Fuchs Teaching Award. He has published dozens of articles, research reports, and book chapters on topics relating to financial-services marketing, pricing, customer-service management, and buyer behavior.

Dr. Hooman Estelami has received national awards for his research and teaching as well as Fordham’s Gladys and Henry Crown Award for Academic Excellence and the Stanley Fuchs Teaching Award. He has published dozens of articles, research reports, and book chapters on topics relating to financial-services marketing, pricing, customer-service management, and buyer behavior.

John Fortunato, PhD

Professor and Area Chair, Communications and Media Management

Dr. John Fortunato is the author of four books, including Making media: The Influence of Constituency Groups on Mass Media Content and The Ultimate Assist: The Relationship and Broadcast Strategies of the National Basketball Association and Television Networks. His research interests include sports media and promotional communication, advertising and sponsorship, public relations, and broadcasting.

Dr. John Fortunato is the author of four books, including Making media: The Influence of Constituency Groups on Mass Media Content and The Ultimate Assist: The Relationship and Broadcast Strategies of the National Basketball Association and Television Networks. His research interests include sports media and promotional communication, advertising and sponsorship, public relations, and broadcasting.

Genevieve O’Connor, PhD

Assistant Professor

Dr. Genevieve O'Connor draws on more than a decade of industry experience with Fortune 500 companies, including 3M, U.S. Surgical, and Boston Scientific, to conduct research and provide expert consultation for healthcare organizations. Her publications have appeared in the Journal of Product and Brand Management, Journal of Financial Services Marketing, and International Journal of Bank Marketing.

Dr. Genevieve O'Connor draws on more than a decade of industry experience with Fortune 500 companies, including 3M, U.S. Surgical, and Boston Scientific, to conduct research and provide expert consultation for healthcare organizations. Her publications have appeared in the Journal of Product and Brand Management, Journal of Financial Services Marketing, and International Journal of Bank Marketing.

THE ONLINE LEARNING EXPERIENCE

The Gabelli School embodies the value of care for the whole person and is known for its small class sizes, which facilitate deep discussions among students and faculty. The online MS in Strategic Marketing Communications program was designed with this same goal. Our small, intimate online classes allow students from New York and beyond to learn from each other’s experiences while exploring what it means to do business with purpose in the 21st century.

While enrolled, you will use the online campus to

  • discuss concepts from media strategy to marketing research with peers and faculty during weekly online classes,
  • apply your learning as you complete professionally produced interactive coursework available via mobile app, and
  • form study groups with other students and discuss your progress with faculty during one-on-one virtual office hours.

TAKE THE NEXT STEP TODAY

See how earning an MS in Strategic Marketing Communications online from Fordham University's Gabelli School of Business prepares you with the skills and the confidence to deliver creative, targeted approaches to marketing and media communications that drive organizations into the future.