THE ONLINE MASTER OF SCIENCE IN
STRATEGIC MARKETING COMMUNICATIONS

ACADEMICS OVERVIEW

ADMISSIONS

No GRE/GMAT Required
Complete in as Few as 12 Months
Professional Marketing Experience Required

The online Master of Science in Strategic Marketing Communications program from Fordham University’s AACSB-accredited Gabelli School of Business is seeking professionals who want to build on their existing knowledge of the media industry through new strategies, tools, and ideas.

Through the program, you will learn to create meaningful engagement between brands and consumers as you explore integrated strategies related to market research analysis, consumer insights, and corporate communications.

A SPECIALIZED MASTER’S CURRICULUM

Our highly focused curriculum will prepare you with the latest approaches and techniques in advertising and marketing, media strategy, public relations, and consumer behavior. As a student, you will:

  • Learn a range of strategic advantages for adopting new media technologies.
  • Develop effective market research techniques and gain consumer insights into brand behavior.
  • Plan and execute compelling advertising campaigns.
  • Understand the underlying motivations that drive the behavior of digital consumers.

THE GABELLI SCHOOL OF BUSINESS STUDENT EXPERIENCE

Our online learning tools will connect you to accomplished Fordham faculty as well as the global business hub of New York City, no matter where you live.

  • Participate in live, seminar-style online classes taught by Fordham faculty.
  • Access coursework 24/7 and attend classes from anywhere using our mobile app.
  • Learn from business professionals at a multitude of University events.
  • Join a global network of more than 40,000 Gabelli School alumni.
  • Apply your newly acquired skills during a three-day residency in New York City.

EARN YOUR MASTER’S ONLINE FROM
FORDHAM’S GABELLI SCHOOL OF BUSINESS

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You can also explore additional program details here.